Zazzle launched a UK version of their web site today. What does this mean for the UK?
1. More relevant creating and shopping experience for UK residents
2. Pounds Sterling with VAT and custom duties in the product price.
3. UK users will determine the most popular products through sales and rating tools.
4. General language changes in the site text.
As far as obvious changes there aren’t many yet. There are a variety of language changes including the use of “basket” instead of “cart” and other changes like the spelling of “Colour” vs “Color” and “Customise” vs. “Customize”, “Favourites” vs. “Favorites”…you get the point.
It appears that all U.S. and UK products will show in both versions of the web site but the difference that should show over time will be which designs sell, are considered “popular” or voted up. There isn’t much of a difference yet in the designs or how the homepage looks. The one obvious change is that the large banner for Obama has been changed to a UK specific design contest for £2500. The goal of the contest is to get designers to created more designs related to British humor, pop culture, sports, and history. It will be interesting to see who the judges are since Redwood City isn’t exactly the hub of British culture. Hopefully the contest will help build some designs to make the Zazzle UK site unique.
The shipping charges are surprisingly competitive at what is equal to less than $5 which is about standard for most U.S. t-shirt orders but it will take 7-14 days for this standard shipping method. You can check out all the Zazzle UK shipping options and charges.