Zazzle updated their logo, homepage, and general brand yesterday. I previously criticized Zazzle for designing their site for SEO rather than user experience. The new homepage is much better and does take into consideration of user experience and directs users to many of the things that make Zazzle unique such as the custom shoes, licensed content and music related products.
The new look definitely matches their recent direction in deals and promotions with music industry and the addition of a wider range of content. A few years ago their site had a very family friendly appearance and they largely pushed the licensed content (see our post on Zazzle web site design history). The designs were definitely not as edgy as places like Cafepress. Following the Zazzle’s heavy recruiting baiting, and bribing of Cafepress shopkeepers much of the same content was soon available at both locations.
The new homepage is way more user friendly and very clear for users as to where they should go depending on their interest. The first two boxes are very clear with “Create” on the left, “Sell” in the middle, but on the right the image that says Infinite One of a Kind-ness ended up being a waste of space since it just goes to a page of blah blah when it should just go to the shopping page. The rest of the homepage really is a good blend of products and themes considering the breadth of the Zazzle market. As far as the new logo goes, I really did like their old one but the new one really does look a lot more “hip” and goes well with the dark site. I think the best part of the new logo is the Z inside the circle. The dark header with the simple white text really does make the designs pop out of the screen which is quite nice.
If you want to hear why Zazzle did the update you can visit the Zazzle Blog.