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Review of the New Cafepress On-Demand Embroidery

Cafepress Embroidery

Cafepress released a new technology they call “InfiniStitch” that allows for no-minimum create on demand embroidery on a variety of clothing products including hats, polo shirts, denim shirts, and performance jackets.

The technology allows users to embroider photographs or images with an almost unlimited number of thread colors. The process isn’t like traditional embroidery in that it doesn’t require specifically designed art or large order sizes. Users can now have their jps or pngs transformed to embroidery.

I received a sample green military hat with a design that says Ohbama. The hat itself is an Alternative Brand hat and is quite nice and surprisingly fits my fat head. I did not pick the design so I have no idea what the actual image looks which makes it a little hard to do a full review. But the text itself is in a green font with a white outline over what looks like particle board or some type of pattern. To be honest when I pulled the hat out the box I did not know what the hat said at first glance. This might be because the font is almost a graffiti/urban style font so the letters tend to blend in together. No one walking by me on the street would ever be able to read what this hat says. But as far as the actual stitching goes it is nice but I really need to try and use another type of design that allows the text and/or design to be a bit clearer. You can check out some pics of the hat and design below.


Cafepress Embroidery

Read more about the process over at Cafepress


Written by T-Shirt Talk


  1. Embroidery? · May 16, 2008

    “no-minimum create on demand embroidery ”
    not on demand embroidery. They weren’t able to perfect on-demand embroidery, so they went with buying products with pre-sewn circles and rectangles on them. They went the easier route basically. If they really invested money into this, they would have figured out how to make EMBROIDERY available in a ONE OFF Fashion so that its truely on demand embroidery.
    “The technology allows users to embroider photographs or images with an almost unlimited number of thread colors.”
    Again not true. They do not EMBROIDER the photo or image, but rather heat transfer onto a patch or dye or print the image onto the already sewn blank white patch…. Seriously… look at the quality of the patch in the image you posted. Since its not embroidery, you can see that it looks like they printed on a shag carpet…
    Either way its not embroidery. Nowhere near it. They even admit that this is not embroidery, yet they use the word EMBROIDERY in their logo and the word EMBROIDERY is 3x larger than the infinistich part of the logo… sounds a bit misleading to me…

  2. Kristen · May 16, 2008

    Wow – seems like everytime I read a blog post about the new InfiniStitch Embroidery, someone, perhaps the same someone, adds an empassioned comment about how it’s NOT embroidery and how bad it is, and how wrong everyone is for calling it that. The internet’s a funny place. 😉

  3. Jen · May 16, 2008

    Kristen – I agree 🙂

    It’s obvious to me, looking at samples provided by CP in their image prep tutorial that the stitching _does_ flow with the image. Also, product previews show the stitching varying in direction depending on the image. Ryan from CP stated in the chat with Shopkeepers on 5/15 that the stitching flows with the image. I have a real hard time believing that CP would show sample images with the stitches flowing with the image _and_ say in a chat that the stitching does flow with the design and then find out that they a just “heat transfer onto a patch or dye or print the image onto the already sewn blank white patch”. We’ve seen 1 sample of the process on 1 product. We have yet to see what that image looked like prior to the process (the png or jpg). This is a brand new process created by CP and released in the last 48 hours. Don’t you think that’s a tiny bit of evidence to form an opinion around? I do.

  4. Al · May 17, 2008

    I think some people in the embroidery industry are worried about their future so they are lashing out. I kind of feel their pain to be honest. It has to be pretty scary to think that some POD is going to take their business and if rumors are true it won’t just be Cafepress taking their business.

  5. Steve Vera · May 17, 2008

    Interesting! Need to check out this new technology further. I’d sure like to have some of my designs sewed onto fabric!

  6. this is bs · May 20, 2008

    this is nothing like real embroidery. this is printing ink onto pre-stitched rectangles of white thread. this is not real embroidery.


  7. Mike Cunningham · May 25, 2008

    Wow, like some people can’t digitize or can’t make thread changes, either with multi-needle machine or manually on single needle. Take the art out of it.

    But this really isn’t about t-shirts, its about embroidery replacement

  8. Embroidery · May 26, 2008

    This is not the first time that Cafepress uses deceptive advertising, they do the same with their black t-shirts which look much worse in real life than they do in the pictures, however, this fake “embroidery” takes the cake, because it will most certanly look fade away after a few washes, while real embroidery will certanly last much longer.

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