Adam Fletcher has been active in the crowdsourcing community and even wrote a Master’s thesis on Threadless entitled “Do consumers want to design unique products on the Internet – a study of the Virtual Community of Threadless.com and their attitudes to Mass Production, Mass Customisation and Collaborative Co-creation”. You can check out his full thesis on his blog at HipHopUK. Fletcher was later hired by Spreadshirt to help organize their Open Logo Project at the end of 2007. Following the logo contest he took off to travel Asia but he has surfaced with an interesting article on tips, risks, and problems for running a crowdsourcing model and Fletcher answered the following questions.
1. What is required to make Crowdsourcing a success?
2. What are the benefits of Crowdsourcing?
3. How important is design feedback?
4. Are the most creative members ever given jobs?
5. Is fair treatment required for successful crowdsourcing?
6. What happens if crowdsource community members are treated unfair?
7. What helps crowdsourcing communities stay loyal?
8. What are the risks or problems for crowdsourcing models?
For more info check out the full article on crowdsourcing.