Zazzle Chooses SEO over Usability, Community Recognition, and Overall Experience
If you raised $17 million is this how you would design your homepage?
Personally, I think this just looks like Zazzle hired some SEO firm who convinced them they needed more text links on their homepage because its the right thing to do for SEO. It isn’t inviting, it isn’t pretty, it is just a text based sitemap on the homepage. What bothers me the most is that they have ditched almost every aspect that suggests that Zazzle is a community of designers for a page of text links. Any sense of community has been reduced to six text links on the bottom fold in the far right corner.
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[...] updated their logo, homepage, and general brand yesterday. I previously criticized Zazzle for designing their site for SEO rather than user experience. The new homepage is much better and [...]