Confident and cocky, the New England Patriots predicted a Superbowl win last Sunday after an amazing 18-0 season. They were so confident that they would be the first team to go 19-0 actually applied for the trademark “19-0” and “19-0 The Perfect Season” on Jan. 17th. But as we all know they lost to the New York Giants. When the New York Post heard that the Patriots applied for the 19-0 trademark the New York Post applied for a trademark 18-1.
Because the 19-0 phrase would be closely associated with the Patriots it seemed like a great idea for registration because it was an unusual feat. However, a trademark specialist Lee Curtis believes that if the Patriots had won it would have been difficult to prove that the Patriots were entitled to trademark protection because it is non-distinctive. It’s not clear if these trademarks are going to through but folks aren’t wasting time cashing in on the event.
The first 18-1 T-shirt design I saw showed up in my mailbox on Monday morning.